Are you the sheep or the shepherd?

I’ve just challenged a colleague about where she should position herself in the Market. “The market is not in a position to use our services” she said “they have cut budgets on training and development, these are the first things to go and no one will pay for the services you are offering”. That may well be the reality but there are those nugget leaders who want to make that significant move in improving the market conditions. What do we need? By positioning ourselves as leaders in the market, it may well be challenging for most yet there are a few who will understand and take things on.  They are the  movers and shakers of the industry today and they are worth the investment no matter what the market conditions.